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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Apr 27 2009

Client Success Story: Mary DeMuth

Congratulations to Mary DeMuth on the quick success of her new novel, Daisy Chain. Her book just launched on March 1st, but her publisher (Zondervan) has already gone into a 3rd printing in two months! That is an incredible feat in such a tough economy.

Mary’s credentials include being a finalist for the 2007 Christy Award. So, if you’re a fan of fiction and aren’t familiar with Mary, you need to check out her books, such as Watching the Tree Limbs and her latest novel, Daisy Chain.

Mary was also gracious to recently participate in a video testimonial about her experience as a WildFire Marketing client. To get a sense of how Rob Eagar helped Mary grow her platform, click here to watch her video. We’re proud of Mary and the role model she serves to other authors!

For more client success stories, click here.

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Comments

  1. Susanne Lakin says

    April 30, 2009 at 11:29 pm

    My question is: how many copied were in each of those printing runs? I am just curious (I adore Mary!)

  2. Rob Eagar says

    May 1, 2009 at 11:34 am

    Hi Susanne,

    Thanks for your question. Unfortunately, I’m not at liberty to share Mary’s sales numbers. However, they were decent size print runs.

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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