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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for January 2010

Jan 29 2010

The Self-Confidence to Sell More Books

What if a book’s success depends more on the author’s self-confidence, rather than what’s written on the page? After training over 200 authors, from beginners to bestsellers, an interesting pattern has caught my attention. For example, I’ve noticed that my author clients with a high self-esteem tended to be more creative with their marketing plans

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Jan 16 2010

Book Marketing Q&A: Writing Promotional Copy for a Book

Question: During a conversation with my publisher, we were discussing the marketing text for my new book’s back cover copy, catalogue copy, and ad copy to be released this fall. As we talked through these issues, I began to wonder if the text needed to be different for each type of piece. In other words,

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Written by Rob Eagar · Categorized: Book Marketing Questions

Jan 12 2010

January Comparison of ECPA Publishers

Check out the January, 2010 Amazon rankings for the Top 15 ECPA publishers. This research lets you see both the overall industry rankings, plus each publisher’s individual top 20 bestselling book list. Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Jan 01 2010

Book Marketing Question: How big should an author’s platform numbers be?

Michael asks, “I’m in the process of redesigning my website and creating a social media marketing campaign as a first step toward submitting a manuscript to an agent. It is my assumption that my website and web presence (YouTube, Facebook, Twitter, etc.) will be my most powerful medium for marketing my non-fiction, self-help book. Is

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Written by Rob Eagar · Categorized: Book Marketing Questions

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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