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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for January 2012

Jan 30 2012

Monday Morning Marketing Tip – "The Future of Marketing: Direct-to-Consumer"

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: The creation of the Internet, the decline of brick-and-mortar retailers, and the rise of digital commerce has revolutionized the future of marketing. No longer do authors, businesses, and non-profits have to rely on retailers and

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 28 2012

Guest blog at Writer’s Digest: "3 Tips to Make Selling Your Fiction a Reality"

I’m guest blogging today over at Writers Digest. Check out my article: “3 Tips to Make Selling Your Fiction a Reality” Click here – http://goo.gl/YqTtq

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Written by Rob Eagar · Categorized: Writers Digest

Jan 23 2012

Monday Morning Marketing Tip – "The Dark Side of Social Media"

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: When you visit the Facebook page or Twitter account of an author or organization and see 50,000 friends or followers listed, does it cause you to feel jealous? Envy can be a normal response when

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 16 2012

Monday Morning Marketing Tip – "Book Publishing is Broken"

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, businesses, and non-profitsspread their message like wildfire. This week’s focus: Last week, I read an interesting interview with Ellen Archer, CEO of Hyperion (ABC/Disney’s book division) entitled “The Book Publishing Business Model is Broken.” If you’re an author, pay close attention to her comments: “2012

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 15 2012

Guest Blogger at Writer’s Digest – "Success Breeds Success – Especially with Success Stories"

I’m guest blogging today over at Writers Digest. Check out my article: “Success Breeds Success – Especially When You Have Success Stories” Click here – http://goo.gl/NP76k

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Written by Rob Eagar · Categorized: Writers Digest

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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