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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for May 2012

May 28 2012

Social Media Is Meant to Be Social – Not Commercial

This Memorial Day, join me in thanking and honoring those who sacrificed to make our freedom in America possible. This week’s focus: Social media was meant to be social, not commercial. That’s why readers don’t appreciate publishers attempting to infiltrate their social networks. Trying to advertise books to a social network group is like interrupting a

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

May 21 2012

Sneak Peek of Rob’s New Book Video!

I thought you’d enjoy starting off this week with a sneak peek at the book trailer for my new book, “Sell Your Book Like Wildfire.” (No authors, publishers, literary agents, small animals, or trees were harmed in the making of this video.) Click on the picture or link below to play. If you enjoyed this

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

May 14 2012

Don’t "Do-Yourself-In" with a "Do-It-Yourself" Mentality

(Pictured: A younger Rob with his self-published book hot off the printing press.) I am one of the few original self-publishing success stories. And, I did it way before the advent of e-books, Amazon, and social media. Over 10 years ago, I left corporate America as a sales executive to pursue what seemed like a

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

May 07 2012

All Marketing is a Felt Need

This week’s focus: As a marketing consultant, I worked with numerous leaders who work in academic circles, such as counselors, professors, pastors, and specialty book publishers. A common problem among these scholastic groups is the tendency to believe that their marketing should be exempt from the need to answer the consumers’ primary question, “What’s in

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Written by Rob Eagar · Categorized: Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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