Phone: 770-887-1462 Free Newsletter Signup

Rob Eagar

Marketing expertise to spread your message like wildfire.

  • Start Here
  • About
  • Books
    • The Author’s Guide to Marketing Books on Amazon
    • The Author’s Guide to Email Marketing
    • The Author’s Guide to Media Interviews
    • The Author’s Guide to Write Text That Sells Books
  • Coaching
    • 1:1 Book Marketing Master Class
    • Private Author Coaching Sessions
    • Amazon Book Description Service
  • Clients
    • Testimonials
    • Bestseller Case Studies
    • Client List
  • e-Courses
    • Mastering Amazon for Authors
    • Sell Books on a Shoestring Budget
    • Book Marketing for Beginners
  • Free Tips
    • Articles and Hot Tips for Authors
    • Blog
    • Newsletter Archive
  • Contact

May 28 2012

Social Media Is Meant to Be Social – Not Commercial

This Memorial Day, join me in thanking and honoring
those who sacrificed to make our freedom in America possible.

This week’s focus:
Social Media is Meant to be CommercialSocial media was meant to be social, not commercial. That’s why readers don’t appreciate publishers attempting to infiltrate their social networks. Trying to advertise books to a social network group is like interrupting a meaningful church service with advertisements to sell Bibles. The pitch is in bad taste and out of context, which only makes the congregation mad and distrustful.

Likewise, I find it hard to believe that the average reader wants to spend much time on a publisher’s FaceBook page or Twitter feed. That doesn’t line up with the definition of social interaction. This truth is backed up by a survey of 21,000 book shoppers where the majority said they ignore big publisher websites in favor of visiting author websites. This preference is due to the desire that readers want to build relationships with their favorite authors, rather than a large impersonal company. Thus, publishers would get better return on investment by empowering their authors to maximize social networks, rather than wasting money and manpower building a corporate social media presence.

How can publishers assist their authors to maximize social networks? Help authors create value-laden, word-of-mouth tools that can quickly spread through the social networks, such as free resources, viral videos, contests, coupons, sample chapters, etc. Give authors the tools to be the life of the online party in their own social networks. Happy author, happy readers…happy publisher.

 

Reminders:

Rob’s New Book Releases June 7th:
Sell Your Book Like WildfireSell Your Book Like Wildfire is the definitive guide for authors on book marketing and publicity. The official release date is June 7th. Pre-order today and getFREE shipping for only $16.99 at:
www.startawildfire.com/books/overview

 

Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Three Bestselling Author Clients in 2024!

September 15, 2024 Posted by Rob Eagar

Announcing 3 bestselling author clients in 2024! What an amazing year so far…

Continue Reading »

Book Marketing Master Class
  • About
  • Books
  • Consulting
  • Free Tips
  • Blog
  • Newsletter Signup
  • Contact
  • Privacy Policy
  • Site Map

© 2025 WildFire Marketing

Website by Wildfire Marketing