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Jul 02 2012

I Have a Logo, Do I Need a Brand?

Logos, brands, taglines, slogans…what’s the difference? Some people think that having a logo means they have a brand. But, these are separate entities. Your brand is a phrase that communicates your value. You could also call it a tagline or slogan. In contrast, a logo is artwork that you use to make your name and brand look aesthetically-pleasing in public. Do you need both? Not necessarily. It’s more important that readers know your value than seeing fancy graphics that look nice. Thus, a brand is essential while a logo is optional.

However, the image that you present to the world greatly affects your credibility and appeal. If your marketing materials look homemade, many people will question your reputation and bypass your book, product, or service. It’s okay to be homemade as long as you don’t look homemade.

If you want a nice-looking logo to complement your brand, hire a professional graphic artist to do it right. By shopping around, you can usually find a qualified designer to fit any budget. Just be sure to review their portfolio, contact a few references, and verify the quality of their work.

When you choose a graphic artist, explain your brand and the results that you create for your audience. Tell the designer that you want the artwork to integrate the value of your brand. List the various tools where your logo will appear, such as business cards, website headers, newsletters, bookmarks, postcards, book covers, etc.

Ask your graphic artist to design a logo and use text fonts that communicate your value in a positive manner and matches your personality. The end result should be artwork that looks appealing, boosts your credibility, and creates a seamless connection when used with all of your marketing materials. A logo is not a brand. But, a brand can be enhanced with a professional logo.

 

Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Comments

  1. Michelle Woods says

    July 3, 2012 at 2:44 pm

    Is “Suspense with a Quirky Sense of Humor” too long for our brand?

    • Rob Eagar says

      July 5, 2012 at 11:37 am

      Michelle,

      Thanks for your question. “Suspense with a Quirky Sense of Humor” is too vague. It’s sounds like 100 other fiction authors. You need a pithy tagline that helps you stand out more in the crowded marketplace of authors.

      Thanks,

      Rob

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