If you want more newsletter signups, give people an incentive to register. For example, whether you’re an author, non-profit, or business, you could offer a free article, special report, resource guide, recipe list, or short story that your audience would genuinely appreciate. Make that item exclusive, so that the only way people can get it is by registering for your newsletter.
For example, on this website, I offer an exclusive two-part article called, “Word of Mouth that Works,” as an incentive to attract new subscribers. A lot of people who read my newsletter have told me that their desire for that exclusive article was the impetus to join my database.
You want to make people think, “Wow, I can’t believe they’re giving away a resource that good for free. I’ll gladly give my email address to get it.” You must offer something truly appealing to get good results. Otherwise, people will ignore your newsletter signup request, and you’ll miss out on a lot of new registrations. In contrast, when you offer something of legitimate value, my experience with clients has shown that you can increase signup rates by as much as 15 – 30%.
