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Rob Eagar

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Nov 12 2012

Do You Know the Value of Your Book?

People buy books according to the value that is offered, better known as the question, “What’s in it for me?” But, sometimes authors ask me, “What if I’m trying to market my book, but I don’t know how to identify its value? I don’t know if my book creates results for people. I’ve never stopped to ask readers or analyze if my material was helpful to others when writing my manuscript. I just felt a desire to write a book, so I did it.”

If this situation describes you, then I suggest that you start asking readers for testimonials or put together some focus groups. You need honest feedback to know if your book provides information (nonfiction), entertainment (fiction), or inspiration (both) that people actually appreciate. Writing a book without understanding your value is like driving a car without ever putting it into forward gear. You’re stuck in neutral going nowhere.

On the other hand, maybe you’re unsure of your book’s value, but it happens to be selling reasonably well. That’s because the public figured out your value and responded to it. Yet, that’s not their responsibility – it’s the author’s job to get that message out. Imagine how many more books you would sell if you understood your value and proactively used it in all of your marketing materials. You could create momentum that leads to exponential growth.

Ignoring the need to clarify your value is like a new restaurant ignoring the need to taste-test its recipes. The owner hopes his food is good, but he never lets potential customers try it to see if they actually like it. A restaurant with that mentality wouldn’t stay in business for very long. Likewise, books usually struggle to sell when the author is clueless about its value. Do you know the value of your book?

 

Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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