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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for December 2012

Dec 31 2012

How to Create a Bestselling Book Title

A great book title is crucial to a book’s success. Boring titles impede sales. Compelling titles intensify sales and help create a bestseller. As a marketing consultant, I’m frequently asked by clients to help them create powerful book titles. I’ve been fortunate to have good success in this area, such as working with successful authors

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 17 2012

Does Writing Newsletters and Blog Posts Ever Pay Off?

When it comes time to put together another newsletter issue or blog post, do you ever silently groan and wonder: Does anyone ever read this stuff? Is this really worth it? I’m so tired of doing these activities over and over, does it ever pay off? The answer is yes. Let me give you a

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 10 2012

Does Your Marketing Pass the “Pro” Test?

If you want the world to treat you like a professional author, non-profit, or business leader, then you’ve got to act and appear professional. Yet, I’m surprised by how many individuals and organizations shoot themselves in the foot by presenting a homemade image that damages their credibility. Their shoddy appearance makes you think they’re working

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 03 2012

Why Save Money When You Can Make Money?

The essential idea of marketing is based on the desire to grow a business and spread a message. Marketing isn’t about neutrality or staying the same. However, one reason why so many individuals and organizations struggle to succeed in marketing is because they think like a pauper. They focus most of their efforts on saving

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Build your audience

Build Your Audience Before You Publish

May 15, 2022 Posted by Rob Eagar

Most authors focus on writing their books before marketing their books. But, what if this approach is a recipe for disaster? Rob explains why there’s a better way…

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