Sports fans know that LeBron James recently won his second NBA basketball championship – and he did it two years in a row. Many people consider LeBron the best player in the world. However, many people may not know that he didn’t rest on his laurels after winning his first championship last year. Several critics
Archives for June 2013
The Promotional Power of Success Stories
The secret to selling books like wildfire is to get other people to act as “word of mouth warriors” on your behalf. Instead of marketing all by yourself, imagine hundreds of people singing your praises to the public. A great way to make this happen is by utilizing the power of success stories. For example,
Write Quicker to Market Faster
Effective marketing isn’t just about creativity. It’s also about speed. For example, you should be able to write a compelling article in less than 45 minutes. The same timeframe applies to writing other marketing tools, such as blog posts, free resources, press releases, newsletters, website content, etc. If marketing feels like a chore, you’ll tend
How a Bestseller Handles Hurtful Reviews
Recently, I watched an interesting BBC interview with Dan Brown about the negative reviews his novels receive in the United Kingdom. As a major bestseller who’s sold over 190 million copies, Dan is still human and feels the sting of literary critics who deride his work. However, he has a great mindset for handling bad