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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for June 2013

Jun 24 2013

A Marketing Lesson from LeBron James

Sports fans know that LeBron James recently won his second NBA basketball championship – and he did it two years in a row. Many people consider LeBron the best player in the world. However, many people may not know that he didn’t rest on his laurels after winning his first championship last year. Several critics

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 17 2013

The Promotional Power of Success Stories

The secret to selling books like wildfire is to get other people to act as “word of mouth warriors” on your behalf. Instead of marketing all by yourself, imagine hundreds of people singing your praises to the public. A great way to make this happen is by utilizing the power of success stories. For example,

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 10 2013

Write Quicker to Market Faster

Effective marketing isn’t just about creativity. It’s also about speed. For example, you should be able to write a compelling article in less than 45 minutes. The same timeframe applies to writing other marketing tools, such as blog posts, free resources, press releases, newsletters, website content, etc. If marketing feels like a chore, you’ll tend

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 03 2013

How a Bestseller Handles Hurtful Reviews

Recently, I watched an interesting BBC interview with Dan Brown about the negative reviews his novels receive in the United Kingdom. As a major bestseller who’s sold over 190 million copies, Dan is still human and feels the sting of literary critics who deride his work. However, he has a great mindset for handling bad

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Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips

If Democracy Dies – So Will Your Books

January 10, 2021 Posted by Rob Eagar

If you cherish the right to free speech as an author, then recent attacks on American democracy demand that you respond. Rob Eagar explains what’s at stake…

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