Effective marketing isn’t just about creativity. It’s also about speed. For example, you should be able to write a compelling article in less than 45 minutes. The same timeframe applies to writing other marketing tools, such as blog posts, free resources, press releases, newsletters, website content, etc. If marketing feels like a chore, you’ll tend to lose momentum and avoid it altogether.
Need help increasing your speed as a writer? Use a basic template to help organize your thoughts. For instance, you could structure your content in the following format:
Opening paragraph
Start your article with two or three sentences that provoke the reader’s interest and makes them think. Explain why what you’re writing is important. Use the last sentence to transition into three key points (you can always add more):
Key Point #1
a. Define your point
b. Give an example that helps clarify your point
c. Explain why your point is important
d. Write a transition sentence that flows into your next point
Key Point #2
a. Define your point
b. Give an example that helps clarify your point
c. Explain why your point is important
d. Write a transition sentence that flows into your next point
Key Point #3
a. Define your point
b. Give an example that helps clarify your point
c. Explain why your point is important
d. Write a transition sentence that flows into your next point
Closing paragraph
Use the final paragraph to sum up your key points and encourage the reader to take action.
It’s hard to spread your message like wildfire when writing makes you feel burned out. Speed up your productivity by using a simple structure to keep your thoughts flowing freely.
