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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for July 2013

Jul 29 2013

Tell Your Marketing Story in a Sentence

As I consult with businesses, non-profits, and authors, one of the first ways I help improve their marketing is by asking them to write out value statements. A “value statement” is simply an individual sentence that describes a specific result that the customer can receive. The point of creating these statements is to use promotional

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Jul 22 2013

Market to the Low-Hanging Fruit

Have you ever visited an orchard to pick apples, oranges, or peaches? When standing underneath the tree, you quickly realize that you can only reach the low-hanging fruit. Getting the fruit up high takes a lot more work. So, you spend your time picking as many of the lower items as you can reach. In

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 15 2013

Self-Promotion Versus Your Self-Esteem

If marketing your book, business, or non-profit with confidence feels like a struggle, you could be dealing with low self-esteem issues. For example: You’re hesitant to highlight the value of what you offer, because you think no one will care. You freeze up verbally, because you’re nervous that you won’t say the perfect pitch line.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 08 2013

What You Need to Know About SEO

If you tell someone that you want more people to visit your website, you will usually hear something like, “You should improve your SEO practices.” In plain English, “SEO” is a term used by website programmers that means for “Search Engine Optimization.” This concept refers to employing various methods to help make your website appear

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 01 2013

Why Authors Should Write Their Own Back Cover Copy

Did you know that the marketing language publishers create for your book’s back cover copy is rarely written by the marketing department? Instead, an editor with little marketing experience or a freelance writer outside the company is tasked with creating this important copy. This practice may explain why so many books display such ineffective, boring

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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