Many authors expect people to read their books, fall in love with them, and immediately go buy 10 copies to give away to friends. Many non-profits expect people to fall in love with their cause, donate money, and immediately solicit 10 friends to contribute as well. Many businesses expect their customers to buy their products,
Archives for August 2013
Simplify Selling with Try-Buy-Share
When promoting products online, such as books, curriculum, or any kind of widget, use this simple 1-2-3 approach: TRY-BUY-SHARE 1. Try Most people need to have their skepticism addressed before they decide to purchase. So, let them try before the buy. But, don’t skimp on the quality or amount of samples. For example, if you’re
Sell Your Book Like Wildfire – One Year Later
I just passed the one-year anniversary of my new book’s release, Sell Your Book Like Wildfire. So, I thought I’d it be nice to take a moment to review what’s happened in the past year: The book has sold well and is still on the shelves of most Barnes and Nobles bookstores across the country…even
Does Your Brand Offer a Promise?
A brand is a “marketing promise.” You are giving potential customers a promise that your organization or product will benefit them in a specific way. So, when you create a brand along with a tagline, you know you’re on the right track when there’s a positive promise implied. For example, notice the promises expressed in