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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for August 2013

Aug 26 2013

Word of Mouth Is Not the Customer’s Responsiblity

Many authors expect people to read their books, fall in love with them, and immediately go buy 10 copies to give away to friends. Many non-profits expect people to fall in love with their cause, donate money, and immediately solicit 10 friends to contribute as well. Many businesses expect their customers to buy their products,

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Aug 19 2013

Simplify Selling with Try-Buy-Share

When promoting products online, such as books, curriculum, or any kind of widget, use this simple 1-2-3 approach: TRY-BUY-SHARE 1. Try Most people need to have their skepticism addressed before they decide to purchase. So, let them try before the buy. But, don’t skimp on the quality or amount of samples. For example, if you’re

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Aug 12 2013

Sell Your Book Like Wildfire – One Year Later

I just passed the one-year anniversary of my new book’s release, Sell Your Book Like Wildfire. So, I thought I’d it be nice to take a moment to review what’s happened in the past year: The book has sold well and is still on the shelves of most Barnes and Nobles bookstores across the country…even

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Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips

Aug 05 2013

Does Your Brand Offer a Promise?

A brand is a “marketing promise.” You are giving potential customers a promise that your organization or product will benefit them in a specific way. So, when you create a brand along with a tagline, you know you’re on the right track when there’s a positive promise implied. For example, notice the promises expressed in

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Three Bestselling Author Clients in 2024!

September 15, 2024 Posted by Rob Eagar

Announcing 3 bestselling author clients in 2024! What an amazing year so far…

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