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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for October 2013

Oct 28 2013

Don’t Market Like Miley

We live in a culture where controversy sells. Just think Miley Cyrus and her recent ridiculous marketing antics. Our society loves juicy news, shocking revelations, and scandalous topics. Some of the biggest products and TV programs in the world are predicated on mocking established traditions and social mores. For example, you might remember how Dan

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Oct 21 2013

There is No Such Thing as an Author

Consider these riddles: If a tree falls in the forest but no one hears it, does it make a sound? If someone writes a book but no one buys it, does it make that person an author? For the past seven years, I’ve coached over 500 authors from beginners to bestsellers and reached this conclusion:

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Oct 14 2013

The Dark Side of Social Media

When you visit the Facebook page or Twitter account of an author or organization and see 50,000 friends or followers listed, does it cause you to feel jealous? Envy can be a normal response when someone else’s social media page displays a huge amount of supporters. However, don’t let envy lead you astray. Sometimes, those

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Oct 07 2013

The Mentality of a Great Marketer

Do you have the mentality of a great marketer? If not, how do you develop it? Since starting my consulting practice in 2007, I’ve trained over 500 authors and worked with numerous publishing houses, non-profit organizations, and businesses. In essence, I’ve had enough clients to see certain patterns emerge – patterns that tend to affect

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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