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Rob Eagar

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Jan 13 2014

Always Judge Your Book By Its Cover

We’ve all heard the phrase, “Never judge a book by its cover.” I disagree. You should always judge a book by its cover – especially if you’re the author. A great cover will spur book sales. A bad cover can kill book sales. How do you judge if your book cover is good or bad? Use these five questions:

1. Is the title so memorable that you can recall it and say it out loud a week later? (For the true test, ask a friend if they can remember your title a week later.)

2. Does the artwork look professional and attract visual attention – even from a distance or as a small picture? (Distance = Sitting on a bookstore shelf; Small = Viewing on Amazon.com)

3. Does the cover generate curiousity that makes people want to know more?

4. Does the back cover describe the book’s value? (a.k.a – What positive results will the reader will experience if they purchase?)

5. Does the back cover display a professional author headshot, brief bio, and link to your website?

You should always judge a book by its cover – especially when it’s yours.

 

Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

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