The Happy Side of Marketing

What if marketing was always boring, tedious, and unproductive? Would you continue to do it? “Heck, no” would be the response. However, what if your marketing was successful but you didn’t take time to celebrate? Would you continue to do it? You might continue to press on. But, over time, you would train your brain for burn-out.

As human beings, we need to stop and celebrate our successes. Otherwise, we begin to think that life is all about work. That’s a great way to kill your creativity, which is the key to effective marketing. The problem is that our marketing goals can get lost in a sea of other business and life priorities. So, when we do succeed, we barely stop to cherish the fruits of our labor. Or, we quickly move on to the next goal.  Done…done…on to the next one.

When you experience success, let yourself bathe in the accomplishment. Stop for a few hours and let yourself celebrate. Take a day off and relax. If you succeeded with a team, share the joy and satisfaction together. Our brains thrive on the endorphins released when we achieve something meaningful. In turn, we are fueled to face future obstacles with confidence and creativity.

If you tend to let future goals hijack your ability to celebrate, try these ideas to stop and mark the times when you achieve marketing success:

• Go out to eat at your favorite restaurant (order anything you want!)
• Get tickets to a concert, theater, or sporting event
• Take a half-day off to rest and do nothing
• Get out of the office and enjoy the outdoors
• Go shopping and buy yourself a treat
• Tell a good friend about your success and enjoy explaining out loud how you did it

At the very least, turn up your speakers as loud as possible and play the video for the infectiously joyous song by Pharrell Williams called, “Happy.”

May marketing make you happy!