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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Apr 07 2014

How to Create a Marketing Wildfire

Last month, I was honored to present a live webinar with Soundview Executive Book Summaries to hundreds of authors and business executives around the world on the topic of “How to Create a Marketing Wildfire.” The purpose of my webinar was to help listeners:

  • Develop marketing language that influences people to purchase.
  • Build an army of “word of mouth warriors.”
  • Create inexpensive tools that overcome people’s natural skepticism.
  • Refuel your ability to market with confidence and enthusiasm.

This lively one-hour webinar allowed me to teach critical marketing concepts in deep detail. Plus, I was able to take a few questions from the audience at the end.

Soundview kindly allowed me permission to post this webinar on my blog. It’s like getting an hour of top-notch marketing instruction from me for free.

Click this link to watch the webinar.

How to Create a Marketing Wildfire

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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