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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jun 11 2014

Authors Getting Hosed by Amazon-Hachette Showdown

You’ve probably seen the news headlines that Amazon and Hachette Publishers are engaged in a bitter negotiation battle over e-book pricing and terms. The fight has been going on for several months and neither side shows any sign of giving in. There could be a stalemate for quite a while.

The problem is that thousands of Hachette authors are getting penalized by Amazon during the negotation process, which is unfair. These authors didn’t even know there was a dispute between the companies. Yet, Amazon is preventing customers from buying Hachette books by raising prices, delaying shipments, and removing “buy” buttons to pre-order new books.

What’s an author to do when caught up in a war between big conglomerates? Last week, I wrote an editorial answer over at Digital Book World.  Click here to read the article and share your thoughts.

 

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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