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Rob Eagar

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Sep 29 2014

Is Your Selfless Non-Profit Guilty of Selfish Marketing?

Recently, I had the pleasure of speaking to a gathering of non-profit professionals at the Atlanta Chapter of the American Marketing Association. My presentation was titled Is Your Selfless Non-Profit Guilty of Selfish Marketing?

In my experience, over half of non-profits I’ve seen unknowingly use “selfish” marketing language on their website pages, newsletters, and fundraising campaign letters. No one does it on purpose. But, the negative effect remains. Self-focused language drives away potential donors and volunteers because their all-important question never gets answered, “What’s in it for me if I donate my money or give my time?”

Below are the slides from my presentation, which are self-explanatory:

View my presentation and learn how to:

  • Develop marketing language that attracts people to your non-profit
  • Increase a person’s desire to donate and volunteer their time
  • Tell compelling stories that raise greater awareness with the public

Don’t let selfish marketing language hinder the selfless goals of your non-profit!

Click here for more resources for non-profits.

Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

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January 1, 2023 Posted by Rob Eagar

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