Here at the WildFire Marketing world headquarters, we talk a lot about spreading our clients’ messages like wildfire. There’s nothing better than seeing people respond to a new book, an innovative product, or a noble non-profit campaign that improves their lives. But, some messages deserve extra attention due to the inspirational power that they represent.
As an example, I recently attended a fundraising event for a wonderful non-profit client, Growing Leaders, who teaches character-building skills to high-school and college students. The main speaker for the evening was an award-winning teacher named Brad Cohen. Brad has been honored as a Georgia Teacher of the Year, written a prize-winning book, featured in People Magazine, and even appeared as a guest on Oprah.
However, it’s not Brad’s achievements that warrant attention. Instead, it’s the personal and professional challenges that he has overcome throughout his life. To understand what I mean, watch this brief video clip from a Hallmark movie that was made about Brad’s life:
As you can see from Brad’s experience with Tourette Syndrome, his life is an amazing picture of persistence, faith, and keeping a positive attitude. I was personally moved hearing his story and meeting him in-person. When I learned that Brad had written a book also called, Front of the Class, I wanted to make everyone aware of it. I highly recommend that you get a copy for yourself and a friend.
If you’re a regular reader of my newsletter, you know that I typically discuss specific marketing principles. But, I don’t want us to lose sight of the fact that marketing is always based on the value of your message. By “value,” I mean the ability to improve other people’s lives. If what you’re attempting to promote is devoid of value, then no type of marketing will do much good.
Brad’s life story and his book are great examples of the power to influence other people with your own message. There is a lot we can learn from the way he has overcome incredible odds and realized his dreams. These are the types of messages that I love to see spread like wildfire!