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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Apr 05 2015

Do Not Believe in Yourself

Successful marketing does not start with believing in yourself or your organization. It starts with believing in your results.

I’ve met lots of authors, non-profit directors, and business executives who are passionate about what they do. They have a strong belief that their book is great, their charity campaign is worthy, or their products are top-notch.

However, the problem is that no one really cares what you think about yourself or your organization. To be more specific, your readers, donors, and customers are not influenced by a belief in yourself (unless you’re the pretentious Tony Robbins). Instead, people are motivated to read, donate, and purchase based on the results they want to experience. Consumers operate on the principle of self-interest. How can you improve their condition?

Your marketing will be more effective when you focus less on believing in yourself and focus more on believing in the results you know you can create for others. If you don’t believe me, take a life lesson from this guy…

Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Comments

  1. Jeremiah Zeiset says

    April 6, 2015 at 6:53 am

    I laughed my head off! Thanks Rob. What you’re saying and funny guy demonstrates is very true.

  2. Dwayne D. Williams says

    April 13, 2015 at 4:41 pm

    Oh wow. Hilarious! I will definitely share this with my colleagues! So true!

Three Bestselling Author Clients in 2024!

September 15, 2024 Posted by Rob Eagar

Announcing 3 bestselling author clients in 2024! What an amazing year so far…

Continue Reading »

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