One of the secrets to spreading your message like wildfire is to get other people to act as “word of mouth warriors.” Imagine hundreds of people singing your praises to the public. A great way to make this happen is by utilizing the power of success stories. For example, Dave Ramsey, radio host and New York
Archives for June 2015
The Top 10 Reasons Why Non-Profits Are Non-Profitable
When I was young, my grandfather owned a boat that he kept stored in his garage. The boat irritated my grandmother, because it was expensive to maintain, took up a lot of space, and she no interest in water activities. One day, she expressed her displeasure by hanging a sign in their garage that said,
How to Write Without Sounding Like a Redneck
I’ve lived in the Southeastern U.S. my entire life. Therefore, I can use the word “redneck” without being offensive. I’ve traveled all over the world, so I consider myself a polished redneck. However, when it comes to writing marketing copy, you don’t want to sound anything like a redneck – unless you work in the