Phone: 770-887-1462 Free Newsletter Signup

Rob Eagar

Marketing expertise to spread your message like wildfire.

  • Start Here
  • About
  • Books
    • The Author’s Guide to Marketing Books on Amazon
    • The Author’s Guide to Email Marketing
    • The Author’s Guide to Media Interviews
    • The Author’s Guide to Write Text That Sells Books
  • Coaching
    • Book Marketing Master Class
    • Private Author Coaching Sessions
    • Amazon Book Description Service
    • Media Interview Training
    • Concierge Book Launch Consulting
  • Clients
    • Testimonials
    • Bestseller Case Studies
    • Client List
  • e-Courses
    • Mastering Amazon for Authors
    • Sell Books on a Shoestring Budget
  • Free Tips
    • Articles and Hot Tips for Authors
    • Blog
    • Newsletter Archive
  • Contact

Aug 17 2015

The 10 Commandments of Book Marketing

Behold, the 10 commandments of book marketing for authors and publishers. Are you breaking any?

Thou shalt:

1. Tell people about the results your books create, not just the topics you write about.

2. Test your manuscript on focus groups and get actual success stories before you publish your book.

3. Avoid coveting another author’s Facebook friends, Twitter followers, or Amazon ranking.

4. Honor your website visitors by letting them test-drive your books’ content and expertise.

5. Maintain a growing database of leaders and send them regular value-laden newsletters…righteous!

6. Remember the Sabbath and carve out breaks in your schedule to recharge your mind and soul.

7. Show your contact information on all marketing materials – or lightning may strike you.

8. Avoid false humility. Don’t be afraid to tell people about your book when you know it can help them.

9. Abstain from idolizing your book. Think bigger and multiply it into spin-off products, such as audio, video, speaking, coaching, screenplays, etc.

10. Refrain from calling a publisher or publicist the devil when they make mistakes. You are ultimately responsible for your success.

Blessings be upon you and your books!

Get Rob’s free e-book: “7 Advanced Income Secrets of A-Level Authors”

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

Continue Reading »

Book Marketing Master Class
  • About
  • Books
  • Consulting
  • Free Tips
  • Blog
  • Newsletter Signup
  • Contact
  • Privacy Policy
  • Site Map

© 2023 WildFire Marketing

Website by Wildfire Marketing