I live in Atlanta, GA, which is also home to the rapidly-growing fast-food chain, Chick-Fil-A. One of the secrets to their success is how the restaurants are generous with their free samples. I can remember on several occasions walking past their storefronts at a mall food court. There was always an employee standing out front
Archives for September 2015
The Fastest Way to Write Faster
One of the misjudged keys to effective marketing is the need for speed. It’s hard to create important promotional tools if it takes forever to complete tasks. For instance, many authors, non-profit directors, and business executives struggle at marketing because they wrestle to write quickly and lack the ability to produce content on a frequent
Sneaky Changes to the New York Times Bestseller Lists
I’m privileged to be one of the few consultants who has helped clients create three different types of New York Times bestsellers, including frontlist fiction, frontlist non-fiction, and backlist non-fiction. Believe me, I know how difficult it is to make these lists. Typically, a book needs to sell at least 5,000 – 10,000 copies in