This week, I have the pleasure of being featured over at Digital Book World on an article I wrote called, Authors Are the New Gatekeepers to Large Audiences. Below is a sneak peek:
For decades, the gatekeepers to reach large audiences of book consumers have been retailers, publishers, libraries and national media outlets. These organizations hold the keys to reaching millions of readers. But access to their audiences is limited unless one purchases paid advertising, hires a publicity firm or undertakes an expensive, time-consuming tour of the country. For the most part, authors who want to reach the masses have been at the mercy of these options. Until now.
Today, many authors are building audiences so large that they have actually become the new gatekeepers. For example, consider the audience size of these three New York Times bestselling authors…
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