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Rob Eagar

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Oct 05 2015

Authors Are the New Gatekeepers to Large Audiences

This week, I have the pleasure of being featured over at Digital Book World on an article I wrote called, Authors Are the New Gatekeepers to Large Audiences. Below is a sneak peek:

For decades, the gatekeepers to reach large audiences of book consumers have been retailers, publishers, libraries and national media outlets. These organizations hold the keys to reaching millions of readers. But access to their audiences is limited unless one purchases paid advertising, hires a publicity firm or undertakes an expensive, time-consuming tour of the country. For the most part, authors who want to reach the masses have been at the mercy of these options. Until now.

Today, many authors are building audiences so large that they have actually become the new gatekeepers. For example, consider the audience size of these three New York Times bestselling authors…

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Key image courtesy of Serge Bertasius at FreeDigitalPhotos.net

 

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Three Bestselling Author Clients in 2024!

September 15, 2024 Posted by Rob Eagar

Announcing 3 bestselling author clients in 2024! What an amazing year so far…

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