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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Dec 14 2015

What If I Told You?

Sharing-A-SecretWhat if I told you the secret to creating a powerful marketing hook? You’d probably be very interested. Everyone wants to know how to effectively get people’s attention. What if I told you the secret is much easier than you might think? You’d love to know a shortcut to great marketing, right? What if I told you that the secret is using the phrase, “What if I told you?”

Whenever you combine the question, “What if I told you?” with a contrarian statement, you’re almost guaranteed to attract people’s interest. For example, ESPN uses this marketing tactic to promote all of their sports documentaries called “30 for 30.” Watch this video and notice how they entice viewers by using the “What if” question:

Recently, I’ve helped clients use the power of “What if” questions in effective ways:

  • What if I told you there is only one type of leader really worth following?
  • What if I told you the woman you become hinges upon the women who have gone before you?
  • What if I told you having faith in God creates weird emotions atheists never feel?

Hearing these questions naturally makes you interested to know more. That’s the goal of a marketing hook. Make people curious. Make them wonder. Make them fascinated. What if I told you using this secret could revolutionize your marketing?

 

“Whisper” image courtesy of “Stockimages” at FreeDigitalPhotos.net

 

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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