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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for January 2016

Jan 27 2016

Marketers Must Earn the Audience

Top musicians realize that they must earn the trust and respect of their audience – every single time. Likewise, marketers must earn the audience. Yet, some marketers take audiences for granted, so consumers lose interest in the product and buy elsewhere. What does it look like when marketers make this mistake?

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Jan 20 2016

Truth in Advertising?

Too many marketing executives play it safe by restricting their advertising to targeted segments of homogenous consumers. They market to the same audience over and over, then wonder why they’re not gaining marketshare.

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Jan 13 2016

The Social Media Charade

Social media may be effective at marketing small, start-up brands. But, it’s not very effective at growing big brands. Research is proving that social media is a marketing charade for two reasons.

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Written by Rob Eagar · Categorized: Advertising, Monday Morning Marketing Tips

Jan 03 2016

3 Big Announcements from Wildfire Marketing

As we begin 2016, these are exciting times at Wildfire Marketing, and I’ve got three big announcements!

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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