Top musicians realize that they must earn the trust and respect of their audience – every single time. Likewise, marketers must earn the audience. Yet, some marketers take audiences for granted, so consumers lose interest in the product and buy elsewhere. What does it look like when marketers make this mistake?
Archives for January 2016
Too many marketing executives play it safe by restricting their advertising to targeted segments of homogenous consumers. They market to the same audience over and over, then wonder why they’re not gaining marketshare.
Social media may be effective at marketing small, start-up brands. But, it’s not very effective at growing big brands. Research is proving that social media is a marketing charade for two reasons.
As we begin 2016, these are exciting times at Wildfire Marketing, and I’ve got three big announcements!