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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 10 2024

The Secret to Supersize Your Email List

Want to add hundreds, even thousands, of new subscribers per month to your author email list? Rob explains a little-known secret to success…

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Written by Rob Eagar · Categorized: Advertising, Author Tips, Marketing Tips, Monday Morning Marketing Tips

Oct 29 2023

Big Changes to Amazon Book Categories

Did you know some authors have been abusing the Amazon book category system? Now that’s no longer possible due to major changes recently made by Amazon…

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Written by Rob Eagar · Categorized: Advertising, Author Tips, Marketing Tips, Monday Morning Marketing Tips

Apr 11 2021

10 Amazon Changes Every Author Needs to Know

Amazon released a slew of new advertising, marketing, and self-publishing features that benefit authors in 2021. Rob Eagar weighs in on the details…

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Written by Rob Eagar · Categorized: Advertising, Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 21 2020

Amazon Ads Not Working? 4 Ways to Fix the Problem

If Amazon ads aren’t working well for your books, Rob Eagar explains how the problem is usually related to one of four simple issues.

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Written by Rob Eagar · Categorized: Advertising, Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 08 2018

Facebook Ad Secrets from an Expert

Do you feel stuck trying to reach new readers and build your author following? Facebook advertising can help – if you know the secrets. I spoke with a member of Facebook’s Expert Advertising Team. Here’s what I learned…

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Written by Rob Eagar · Categorized: Advertising, Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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