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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for May 2016

May 25 2016

The 10-Question Live Event Test

Hosting live events can be a great way to market your organization, but it’s not always the wisest choice. Use the following 10 questions to determine if your next event should get the green light…

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips, Speaker Tips

May 17 2016

3 Keys to Boost Backlist Book Sales

While walking through Paris on a private food tour, I bumped into renowned author and travel guru, Rick Steves. As I talked with Rick, I realized three qualities he embodies that authors and publishers can embrace to boost backlist sales…

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

May 11 2016

The Overlooked Secret to Double Email Sales

In the world of email marketing, experts talk about the importance of adding new subscribers, increasing open rates, and boosting click rates. But, are these the best metrics to gauge success? Are we overlooking a more important statistic? I bet you’ll be surprised by the answer…

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

May 04 2016

Advertise Your Anniversary

Tomorrow, I leave for Paris on vacation. But, it’s not just any vacation. I’m taking my parents to celebrate their 50th wedding anniversary. Plus, the day we leave is my wife’s birthday (Don’t ask, I’m forbidden to mention her age). As you can imagine, we are extremely excited to go on our trip. Special anniversaries

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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