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Rob Eagar

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Aug 21 2016

How Many Humans See Your Online Ads?

humans-online-ads

As a marketing columnist for Book Business Magazine, my latest article is entitled, “How Many Humans See Your Online Ads?” Below is an excerpt with a link to the complete article. If you buy any type of online advertising, you need to be aware of the corruption that is wasting your money!

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It’s common practice today for publishers and authors to buy online ads for promoting their books. The inexpensive cost and targeting capability make digital platforms, such as Google Adwords, Facebook Ads, and various high-traffic websites, seem like appealing choices. But, are real readers actually seeing the online book ads that publishers and authors purchase?

You might be surprised that I would raise such a strange question. Most marketers assume that people see the online ads they buy. Anyone can check the data that’s provided, such as the amount of ad impressions and the click-through rates. Yes, that may sound comforting. But, allow me to restate the question, how many humans actually saw the online ad?

For example, did you know that almost half of all Internet traffic is now robotic, rather than human? In many cases, more machines visit websites and click on advertisements, instead of actual people interacting online.

Here’s the reality. Corruption has crept into the digital ad industry at an alarming rate. The level of fraudulent digital advertising has the ability wipe out over half of a marketer’s budget. Put simply, for everyone dollar a publisher spends on online book advertising, 50 cents may vanish into cyberspace.

What’s causing this problem? In many cases, humans never see the online ad that they’re supposed to view. But, most people are unaware of the “wastage” they’re paying for. Below are three reasons why:

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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