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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for April 2017

Apr 24 2017

How to Kill a New York Times Bestseller

Did you know hundreds of New York Times bestselling books on Amazon and B&N do not have correct identification or marketing language? It’s an industry-wide problem collectively costing publishers and authors millions in lost book sales each year.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Apr 16 2017

Psychology Always Trumps Technology

Psychology Trumps Techology in Marketing

Everywhere you look on the Internet, there seems to be a guru plugging the latest online must-haves for successful marketing. All of the focus on technology makes me wonder if marketers have forgotten that we’re selling to humans rather than machines.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Apr 03 2017

How to Spark Sales Through Sampling

Part of my consulting success includes helping clients hit the New York Times bestseller list in three different categories, which is extremely rare. One of the secrets to this success is employing a powerful marketing principle that a business mentor taught me several years ago: The purpose of an effective sample is to make people

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

If Democracy Dies – So Will Your Books

January 10, 2021 Posted by Rob Eagar No Comments

If you cherish the right to free speech as an author, then recent attacks on American democracy demand that you respond. Rob Eagar explains what’s at stake…

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