Did you know hundreds of New York Times bestselling books on Amazon and B&N do not have correct identification or marketing language? It’s an industry-wide problem collectively costing publishers and authors millions in lost book sales each year.
Archives for April 2017
Everywhere you look on the Internet, there seems to be a guru plugging the latest online must-haves for successful marketing. All of the focus on technology makes me wonder if marketers have forgotten that we’re selling to humans rather than machines.
Part of my consulting success includes helping clients hit the New York Times bestseller list in three different categories, which is extremely rare. One of the secrets to this success is employing a powerful marketing principle that a business mentor taught me several years ago: The purpose of an effective sample is to make people