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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Jul 10 2017

The Care and Feeding of Customers

Over the years, my wife, Ashley, has become an exceptional gardener and turned our backyard into a mini arboretum. This season, we had the beautiful surprise of a Stargazer Lily coming out to bloom in full view. We were surprised because that plant had not bloomed in over 10 years! We thought it had died. But, Ashley left the bulb in the ground, continued to water and fertilize the garden, and got quite a show in return.

Similarly, my biggest client this year is someone who I had not talked to since 2011. Out of the blue, the client called my office and requested assistance with a major book launch. Even though we hadn’t spoken in years, he kept reading my weekly newsletter and reached out to reconnect. Since I’d continued to “water and fertilize” my audience over the years with my newsletter and other marketing activities, I got quite a surprise in return.

Marketing and gardening are quite similar. You must continually provide nutrients to plants. You must be patient. Some plants will bloom while others may take a year or more off. In marketing, you must continually provide value to your audience. You must be patient. Some customers will consistently buy while others come and go.

What are you doing to water and fertilize your audience? If you let your marketing activities dry up, it’s no different than putting your business into a drought. And, neither a plant nor a business will grow during a drought.

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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