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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for November 2017

Nov 13 2017

Top 3 Biggest Book Marketing Time Wasters

Some authors are known for working hard. Some authors are known for working smart.. When you work hard, you can still wind up running in place and going nowhere. When you work smart, you position yourself to achieve goals a lot faster. Smart equals better results with less effort, which yields more time to do

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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