I’ve worked in the publishing industry for 17 years. Seven years as a full-time author and ten years as a full-time consultant who coaches authors and trains marketers at publishing houses. I’ve seen incredible change over these years, especially with the rise of Amazon and the invention of social media. However, I believe the industry
Archives for June 2018
The Cure for Backlist Bias
If you watch an old movie on Netflix, do you enjoy it any less than a new movie? If you eat food at a restaurant that’s thrived for 10 years, do you feel ripped off? If you have kids, do you love your older child any less than a younger child? Age doesn’t matter when
Secrets to Build BIG Email Lists
Earlier on this blog, I explained the importance of building marketing assets. If you review my list of recommendations, you’ll see that an email list is the most important. That’s because nothing is more critical than having contact information to reach your readers, donors, or customers. Without a contact list, you have to restart every
The Appreciation of Marketing
Investing in appreciating assets, such as a house, land, or retirement account, is essential because they increase your financial strength for the future. In marketing, it’s also essential to build appreciating assets. However, do you know the real difference between appreciating and depreciating marketing assets?