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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for June 2018

Jun 24 2018

The Future of Publishing

I’ve worked in the publishing industry for 17 years. Seven years as a full-time author and ten years as a full-time consultant who coaches authors and trains marketers at publishing houses. I’ve seen incredible change over these years, especially with the rise of Amazon and the invention of social media. However, I believe the industry

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 17 2018

The Cure for Backlist Bias

If you watch an old movie on Netflix, do you enjoy it any less than a new movie? If you eat food at a restaurant that’s thrived for 10 years, do you feel ripped off? If you have kids, do you love your older child any less than a younger child? Age doesn’t matter when

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 10 2018

Secrets to Build BIG Email Lists

Earlier on this blog, I explained the importance of building marketing assets. If you review my list of recommendations, you’ll see that an email list is the most important. That’s because nothing is more critical than having contact information to reach your readers, donors, or customers. Without a contact list, you have to restart every

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 04 2018

The Appreciation of Marketing

Investing in appreciating assets, such as a house, land, or retirement account, is essential because they increase your financial strength for the future. In marketing, it’s also essential to build appreciating assets. However, do you know the real difference between appreciating and depreciating marketing assets?

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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