Language is the power of the book sale, not technology or big companies. Modern technology and big companies, such as Amazon, merely transmit marketing language to more people. If your promotional text is compelling, more people will be persuaded to purchase by the words you write. If your marketing copy is dull, more people will lose interest by your lackluster words.
However, before you show your marketing language to the public, there is one very important individual you must convince first. That person is you. You have more influence over the success of your marketing text than anyone else. But, in order to generate that success, you must believe that your book is worth the time and money people will spend to read it. Other people are less likely to feel excited about your book unless you feel excited. Therefore, never forget this principle:
The first book sale is always to yourself.
Okay, the first sale may be to your mom, but you get my point. You are always the first customer for your book. You must be impressed and excited by what you’ve written. You must feel confident that people will enjoy the entertainment, education, or inspiration within your manuscript.
If you do not feel a high level of enthusiasm, be honest and admit it. Then, ask yourself if you’re willing to take the necessary steps necessary to raise your enthusiasm, such as recruiting beta readers for constructive feedback, hiring a professional editor, or honing your writing skills. These steps will work to solidify your confidence. When you put in the work required for success, you earn the right to feel confident about your book. As a subscriber to my email newsletter, may I ask you a personal question:
Do you believe in your book?
I don’t mean to pry or overstep my place in the matter. But, a belief that you’ve written a quality book is essential to write marketing language that will persuade others. Without a steadfast belief that your book is good, your text will reflect a ho-hum or indifferent tone. Readers will pick up on that uninspired tenor, which will negatively affect sales. So, may I ask you again…
Do you truly believe in your book?
When you can eagerly say yes, then you have what it takes to get other people to believe in your book. And, when you get other people to believe in your book, you gain access to most powerful marketing language in the world: word of mouth.