Here are reasons why authors don’t sell more books – even though readers would like to buy them.
We don’t want to offend anyone.
We don’t want to bother a popular influencer.
We don’t want to lose an email subscriber.
We don’t want to be rejected by a potential marketing partner.
We don’t want to upset the host or audience during a media interview.
We don’t want to disturb someone by asking for a testimonial.
We don’t want to come across as a “book pusher.”
Of course, all of these reasons share one thing in common. They are all based on a damaging four-letter word: FEAR.
We are afraid of bothering people, offending someone, getting rejected, and ultimately losing a reader.
But, here’s the most important thing to remember: these fears and discomforts are ours. They do not belong to our readers, email subscribers, or potential marketing partners.
Readers and influencers are not anxious or uncomfortable. They would like to know that your book could help them, inspire them, or provide a relaxing escape from a busy day.
When fear keeps us from telling people about our books, we end up hurting ourselves. And our family. And our future.
In most cases, you know how to promote your book. But, you let fear prevent you from taking the necessary actions.
Instead, do the work that readers want you to do. Communicate with them more. Tell them why your book can be so beneficial or enjoyable. Tell people about ALL of the books that they can buy from you. Boldly reach out to influencers instead of fearing a negative response. Seek testimonials. Email more often rather than less. Ask for the book sale.
Help your readers.
Then don’t be surprised when you sell more books.
