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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for July 2019

Jul 28 2019

Anatomy of an Attractive Book Description – Part 4

Rob’s series concludes by focusing on the simplest part of writing a persuasive book description. Yet, it’s the most overlooked and forgotten step by authors…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 21 2019

Anatomy of an Attractive Book Description – Part 3

When it comes to telling readers about your book, logic makes people think – but emotion makes them act. But, how do you inject persuasive emotion into your book description? Find out the answer…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 14 2019

Anatomy of an Attractive Book Description – Part 2

Amazon offers over 30 million books for sale. That’s a lot of competition trying to sway readers away from your book. Part of creating an attractive book description is knowing how to differentiate your book from the crowd.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 08 2019

Anatomy of an Attractive Book Description – Part 1

Your book description has a major impact on your overall sales. If your book is struggling to sell a lot of copies, learn how to fix the problem forever…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Stop Asking Readers for Opinions

February 2, 2026 Posted by Rob Eagar

Feedback from readers may feel helpful—but it could also sabotage your book and your long-term career.

Feedback from readers may feel helpful—but it could also sabotage your book and your long-term career.

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