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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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May 05 2009

May Comparison of ECPA Publishers

Check out the May Amazon rankings for the Top 15 ECPA Publishers. This research lets you see both the overall CBA industry rankings, plus each publisher’s individual top 20 bestselling book list.Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

May 04 2009

Author Empowerment University

It’s time for a new kind of “summer school.” Rob Eagar is offering an affordable, group-based coaching service called the Author Empowerment University. Here’s the details: What is the Author Empowerment University? 3 months of advanced book marketing instruction taught by Rob Eagar. Group coaching with a minimum of 5 authors and a maximum size

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

May 01 2009

The Reality of a NY Times Bestseller

Thanks to literary agent, Chip MacGregor, for passing along this great author interview with novelist, Lynn Viehl. I highly recommend that every author read Lynn’s recap of how she made the NY Times fiction best-seller list – and how little money she actually made. Her account will give you a healthy dose of reality about

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Apr 27 2009

Client Success Story: Mary DeMuth

Congratulations to Mary DeMuth on the quick success of her new novel, Daisy Chain. Her book just launched on March 1st, but her publisher (Zondervan) has already gone into a 3rd printing in two months! That is an incredible feat in such a tough economy. Mary’s credentials include being a finalist for the 2007 Christy

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories

Apr 12 2009

When Religion and Marketing Collide

This video is a hilarious look at what can happen when religion and marketing get a little too mixed up…

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Written by Rob Eagar · Categorized: Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar No Comments

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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