In my previous blog post, I shared the negative realities of what happened at the Christian Book Expo on March 20 – 22nd (low turnout, financial losses, lost opportunities, etc.). However, there was a positive side to the event…every WildFire Marketing client who was present experienced above-average results. Forgive me for bragging on my author
Christian Book Expo was a No-Show
I just returned from Dallas, TX where I witnessed one of most disappointing moments in the history of Christian publishing. The purpose of my trip was to visit several WildFire Marketing author clients at the Christian Book Expo (CBE), a first-of-its-kind consumer-oriented book fair at the Dallas Convention Center. Expected attendance was over 15,000 people.To
How Author Websites Influence Book Sales
Last summer, the Codex Group, a publishing research firm with clients including Random House and Barnes & Noble, surveyed nearly 21,000 book shoppers. The objective of their study was to understand the relative effectiveness of author websites among shoppers and determine the elements that keep them coming back to a site. Result from this recent
Client Success Story: Johnny Parker – National Exposure in Ebony Magazine
Hats off to WildFire client, Johnny Parker, for receiving national exposure in the March, 2009 issue of Ebony magazine. Johnny got an article published on leadership issues based on President Obama. The article has already resulted in several speaking inquiries and interest from influential people. Johnny credits WildFire Marketing for taking his website, resources, and
Thomas Nelson Launches New Books with Multiple Formats
Publisher’s Weekly announced the following news:“Thomas Nelson announced today the launch of NelsonFree, a program that allows readers to receive content in multiple formats—physical book, audiobook and e-book—without making multiple purchases. With NelsonFree, the price of the hardcover book includes both the audio download and the e-book. The first two NelsonFree titles will go on
- « Previous Page
- 1
- …
- 99
- 100
- 101
- 102
- 103
- …
- 116
- Next Page »