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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Mar 04 2009

March Comparison of ECPA Publishers

Check out the March Amazon rankings for the Top 15 ECPA Publishers. This research lets you see both the overall CBA industry rankings, plus each publisher’s individual top 20 bestselling book list.Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Feb 24 2009

Client Success Story: Kathi Lipp

Kathi Lipp was a first-time author launching her new book, The Husband Project. WildFire Marketing coached Kathi for four months leading up to her book’s publication date. All results listed below occurred during the Author Mentor Program and within 60 days after the book’s release: 1. Kathi sold over 1,000 books by herself within the

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Written by Rob Eagar · Categorized: Client Success Stories

Feb 16 2009

How NOT to Market a Book

I couldn’t help but pass along this absurd, but true, example of how NOT to market a book. One of my clients sent me the following email she received from a first-time author trying to promote a new book. Read the text, and ask yourself, “How does this make me feel?”: (The author’s name has

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Feb 11 2009

10 Reasons Why Authors can Help Publishers Sell More Book in Tough Times

In our tough economy, publishers are facing financial pressure on all sides. Book sales are declining. Bookstores are closing. Marketing budgets are dwindling. Staff is being laid-off. What’s a publisher to do in such dark times? Fortunately, there’s still a light shining in the tunnel. This glimmer of hope is authors. Here are 10 reasons

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Feb 10 2009

"The Shack" is now a Mansion

As most people know, William Paul Young recently self-published a book for his kids called, “The Shack.” But, no one expected that this book would set records as the most successful self-published book in history. As of today, “The Shack” has sold over 6,100,000 copies! If you haven’t read it yet, get your head out

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar No Comments

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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