Rob Eagar, Author at Rob Eagar

Oct 29 2008

Thomas Nelson Publishers looking for Book Bloggers

Here’s a good, new example of how authors and publishers can utilize social networking to help market their books: Thomas Nelson is putting out a call for reviewers. The publisher has launched a program called Thomas Nelson Book Review Bloggers, allowing readers to register at a Web site in order to receive a free copy

Oct 16 2008

The Writing Spa for Authors

Mary DeMuth, a WildFire Marketing client, has launched a helpful tool for new and established authors who feel stuck in their craft. It’s called The Writing Spa, and Mary serves as a writing coach who mentors fiction and non-fiction authors. Mary has a solid reputation in the industry for creating book proposals and ideas that

Oct 14 2008

Kathi Lipp – Incredible book marketing success at a tradeshow

Hats off to Kathi Lipp for exhibiting extreme marketing prowess at the International MOPS Convention earlier this month to generate incredible exposure for her new book, The Husband Project. Kathi used creative ideas to inspire listeners at her workshops and draw leaders to her booth. As a result, 1,400 people signed up for Kathi’s newsletter,

Oct 14 2008

October Amazon Comparison of CBA Publishers

WildFire Marketing tracks the top 15 CBA publishers according to the average ranking of their 20 best-selling books on Amazon. Using this monthly data over time helps authors and publishers identify who is best utilizing this important online sales channel. Note: Amazon rankings do not reflect accurate sales figures. However, they can help determine how

Oct 03 2008

More Interesting Book Statistics

As an author, do you wonder if your books make enough money to keep your publisher happy? This week, I ran across some interesting stats on the subject: More than 50% of all books published never earn back their advance. Most publishers don’t break even until your book has sold 7,500 – 8,000 copies. Publishers