Rob Eagar, Author at Rob Eagar

Nov 28 2016

Let Your Customers Do The Talking

Remember the old Yellow Pages ads that said, “Let your fingers do the walking?” (Yes, I just aged myself.) The phrase was clever slogan meant to encourage consumers to shop by browsing the yellow phone book page listings for a product or service. In the modern era of marketing, I encourage you to embrace a

Nov 21 2016

How to Turn Website Visitors Into Repeat Book Buyers

As a contributing writer for Book Business Magazine, one of my latest articles was included in their print magazine edition (yes, there are still a few print magazines left in America). But, they recently added the article online for the public to view. If you’re a publisher or author who sells books from your website,

Nov 14 2016

3 Success Stories from the Publishing Trenches

Read 3 success stories from my clients who are publishing houses that recently implemented new approaches and experienced quick results!

Nov 07 2016

How to Bounce Back from a Marketing Defeat

Congratulations to the Chicago Cubs for erasing a 108-year drought of winning the World Series! Since 1908, generations of Cubs fans had to endure the depressed moniker of “Lovable Losers.” But, all of that frustration turned to joy after an incredible Game 7 that the Cubs won in extra innings, including an emotional rain delay

Oct 31 2016

How To Increase Author Income

After 10 years training over 400 authors, I’ve met a lot of writers struggling to make sufficient income from their books. I’m not surprised, especially based on the following statistics from Digital Book World: The average self-published author makes less than $5,000 from their books. The average traditionally-published author makes less than $10,000. As you