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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Dec 19 2016

My Top 6 Marketing Articles of 2016

2016As we wind down 2016, I’d like to personally wish a Merry Christmas to all of my clients, blog readers, and e-newsletter subscribers. You’ve help make this the biggest year ever at WildFire Marketing!

As I reflect over the past twelve months, I thought it’d be helpful to recount my six most popular newsletter marketing articles of 2016. For those who might be new to this newsletter, my list will help you catch up on interesting articles you might have missed. For long-time subscribers, consider this list a refresher on important topics to be re-read. Or, just consider these six articles as my own version of those end-of-the-year countdown TV shows.

  1. The Author Amazon Infatuation
  2. The Secret to Selling Non-Fiction
  3. What Wins? Controversy vs. Contrarianism
  4. Top 10 Myths Marketing Executives Believe
  5. Is Your Website a Decision-Making Machine?
  6. Adults Act Like Children Online

Merry Christmas and Happy New Year!

 

“2016” picture courtesy of amalkhosh via FreeDigitalPhotos.net

 

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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