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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Dec 19 2016

My Top 6 Marketing Articles of 2016

2016As we wind down 2016, I’d like to personally wish a Merry Christmas to all of my clients, blog readers, and e-newsletter subscribers. You’ve help make this the biggest year ever at WildFire Marketing!

As I reflect over the past twelve months, I thought it’d be helpful to recount my six most popular newsletter marketing articles of 2016. For those who might be new to this newsletter, my list will help you catch up on interesting articles you might have missed. For long-time subscribers, consider this list a refresher on important topics to be re-read. Or, just consider these six articles as my own version of those end-of-the-year countdown TV shows.

  1. The Author Amazon Infatuation
  2. The Secret to Selling Non-Fiction
  3. What Wins? Controversy vs. Contrarianism
  4. Top 10 Myths Marketing Executives Believe
  5. Is Your Website a Decision-Making Machine?
  6. Adults Act Like Children Online

Merry Christmas and Happy New Year!

 

“2016” picture courtesy of amalkhosh via FreeDigitalPhotos.net

 

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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