Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:Recently, I was riding my bike on a trail through the woods, trying to get some exercise after work before the sun went down. As dusk set in, the light faded and the trail got

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:Most people can’t retain more than 5 – 15% of what they hear while listening to a speech. Therefore, your job as the presenter is to control what five percent of your presentation you want

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Here’s an interesting report from Judith Rosen at Publishers Weekly: E-books and e-readers may be making headlines off campus, but a new study by OnCampus Research, a division of the National Association of College Stores, reaffirmed last fall’s OnCampus Student Watch study that 74% of college students prefer print. According to the study taken by

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:When you receive a speaking invitation, you’ll soon face the inevitable question, “How much do you charge?” Here’s a secret: The longer you put off saying your fee amount, the more time you have to

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:If you know about a subject well-enough to write a book, then you’re probably familiar with some of your subject’s annual conferences, retreats, or trade shows that attract industry leaders and influencers. If not, then

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