Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:Recently, I was riding my bike on a trail through the woods, trying to get some exercise after work before the sun went down. As dusk set in, the light faded and the trail got
Monday Morning Marketing Tip – November 1, 2010
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:Most people can’t retain more than 5 – 15% of what they hear while listening to a speech. Therefore, your job as the presenter is to control what five percent of your presentation you want
E-Books Aren’t Capturing College Students
Here’s an interesting report from Judith Rosen at Publishers Weekly: E-books and e-readers may be making headlines off campus, but a new study by OnCampus Research, a division of the National Association of College Stores, reaffirmed last fall’s OnCampus Student Watch study that 74% of college students prefer print. According to the study taken by
Monday Morning Marketing Tip – October 25, 2010
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:When you receive a speaking invitation, you’ll soon face the inevitable question, “How much do you charge?” Here’s a secret: The longer you put off saying your fee amount, the more time you have to
Monday Morning Marketing Tip – October 18, 2010
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:If you know about a subject well-enough to write a book, then you’re probably familiar with some of your subject’s annual conferences, retreats, or trade shows that attract industry leaders and influencers. If not, then
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