Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: “Marketing doesn’t work for me.” This is a common response I hear from frustrated authors and entrepreneurs. However, when I probe into the details of their recent promotional activities, I tend to find

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Most of the major corporations around the world focus their marketing efforts on building a strong brand. If they can get you to keep a positive association locked in your mind, then you’ll

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:If you’re an author selling books or a business selling products, your customers are internally wondering, “If I give you my money first, will I get a return on my investment?” The return you

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:My wife loves horses, so we recently went to see the movie, “Secretariat.” Boy, were we disappointed. For a major motion picture, we were surprised by how many obvious questions were left unanswered, such as:

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus:When setting a fee for your books, products, or speaking presentations, practice looking in the mirror by yourself and saying the requested amount out loud. Repeat the exercise until you can say your fee without

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