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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Aug 09 2010

Monday Morning Marketing Tip – August 9, 2010

This week’s focus:If you want the world to treat you like a professional author or speaker, then you’ve got to act and appear professional. Yet, I’m surprised by how many of you shoot yourself in the foot by presenting a homemade image that damages your credibility. Here’s a few tips to help influential people take

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Aug 04 2010

Great joke about Facebook

“Facebook announced that it now has more than 500 million users…which may help explain why unemployment is around 10 percent.” – Jimmy Kimmel

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Aug 02 2010

Monday Morning Marketing Tip – August 2, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus: My wife and I are huge fans of Bobby Flay’s show on the Food Network called, “Throwdown.” Bobby is a top-level “Iron Chef” who challenges unsuspecting local chefs that he can top their best

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jul 26 2010

Monday Morning Marketing Tip – July 26, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus: If you want to sell books through public speaking, usually someone of influence has to invite you to address their organization. For example, leaders of businesses, non-profits, trade shows, churches, book clubs, and universities

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jul 19 2010

Monday Morning Marketing Tip – July 19, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus: If you’re a sports fan, you’ve no doubt followed the drama of NBA basketball star, LeBron James, leaving his hometown team in Cleveland to join the Miami Heat. The interesting part, however, is that

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar No Comments

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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