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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jun 14 2010

Monday Morning Marketing Tip – June 14, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:When you market a product or service, don’t make the mistake of expecting perfection from every activity. For example, let’s say you’re an author who sends out your first monthly newsletter. But, after a

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jun 08 2010

June Amazon Comparison of ECPA Publishers

Unfortunate news this month. The information service (www.TitleZ.com) that I use to generate my Amazon comparison of ECPA publishers has changed the way they report their Amazon rankings. At the beginning of June, they started simultaneously including both Kindle and print versions of books when I conducted a specific publisher search. The problem is that

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Jun 07 2010

Monday Morning Marketing Tip – June 7, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:There’s an old adage among professional speakers that says “The brain can only absorb what the behind can withstand.” This means that the longer a speaker talks on stage, usually the less information the

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

May 28 2010

Hilarious video about book signings

This video is really funny, partly because it’s so true for so many authors. (Thanks to Chip MacGregor for mentioning it on his blog.)

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Written by Rob Eagar · Categorized: Author Tips

May 25 2010

Is Social Networking the Savior for Books?

“Never before have so many people with so little to say said so much to so few.” – Twitter defined With the advent of social networks, such as FaceBook, YouTube, Twitter, and LinkedIn, an intense amount of hype has labeled these channels as the future of book marketing. However, as the allure continues to grow,

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar No Comments

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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