Rob Eagar, Author at Rob Eagar

Jul 12 2010

Monday Morning Marketing Tip – July 12, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus: During the recent housing crash that devastated our economy, a lot of builders built homes based on “spec.” With spec homes, the house is planned, designed, and built before a prospective buyer has been

Jul 05 2010

Monday Morning Marketing Tip – July 5, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.Happy July 4th Holiday!This week’s focus:God created humans to be responsible individuals. We know this is true, because we’re usually happiest when we have responsibility and take care of it, such as handling our job well or

Jun 28 2010

Monday Morning Marketing Tip – June 28, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Some people mistakenly believe that conducting a radio or TV interview is a prime opportunity to teach a large group of listeners. They see the microphone and suddenly think class is in session with

Jun 22 2010

Almost Half of University Library Books Never Used

Interesting article today from the Publishers Weekly daily news update: At the recent annual meeting of the Association of American University Presses in Salt Lake City, “publishers experienced shock and awe at a session on demand-driven library acquisitions. Michael Levine-Clark,collections librarian at the University of Denver, reported that 47% of books acquired from 2000 to

Jun 21 2010

Monday Morning Marketing Tip – June 21, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:I have several author clients who have sold over 100,000 (a few of these have sold over 1,000,000 copies!). I believe they should be proud of their success. Becoming a bestseller is a rare