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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Mar 10 2010

March Comparison of ECPA Publishers

Check out the March, 2010 Amazon rankings for the Top 15 ECPA publishers. This research lets you see both the overall industry rankings, plus each publisher’s individual top 20 bestselling book list. Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Feb 11 2010

Top 500 Women’s Ministry Leader Database

If you write fiction or non-fiction for the Christian women’s market, WildFire Marketing has a new resource to help you market books to key church leaders. We’ve compiled an updated, verified database of the “Top 500 Women’s Ministry Leaders in America.” Get access to the actual individuals who make important decisions about women’s ministry book

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Written by Rob Eagar · Categorized: Author Tips

Feb 03 2010

February Comparison of ECPA Publishers

Check out the February, 2010 Amazon rankings for the Top 15 ECPA publishers. This research lets you see both the overall industry rankings, plus each publisher’s individual top 20 bestselling book list. Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Jan 29 2010

The Self-Confidence to Sell More Books

What if a book’s success depends more on the author’s self-confidence, rather than what’s written on the page? After training over 200 authors, from beginners to bestsellers, an interesting pattern has caught my attention. For example, I’ve noticed that my author clients with a high self-esteem tended to be more creative with their marketing plans

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Jan 16 2010

Book Marketing Q&A: Writing Promotional Copy for a Book

Question: During a conversation with my publisher, we were discussing the marketing text for my new book’s back cover copy, catalogue copy, and ad copy to be released this fall. As we talked through these issues, I began to wonder if the text needed to be different for each type of piece. In other words,

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Written by Rob Eagar · Categorized: Book Marketing Questions

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar No Comments

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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