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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 27 2009

What’s Your Marketing Motive?

Take a moment to ponder this question: “What motivates you to write a book or give a speech?” Do you feel compelled to tell people something that will help them? And, do you find yourself driven to share your message with someone and see positive results?We live in an era of unprecented technology where anyone

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

Jan 15 2009

Are You Wasting Money on Book Trailers?

Pop Quiz: What smells like cheese, has the power to put thousands of people to sleep, and sucks an authors money faster than a vacuum cleaner? Answer: Book video trailers. For those of you who have worked with me, you know that my primary concern is an author’s well-being. Well, lately I’ve watched a lot

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Jan 12 2009

Amazon Launches Author Store

Here’s some interesting news announced recently at PublishersWeekly:Amazon has added a new way of finding books to its site, which the company is calling Author Stores, single pages that feature all books from a particular author, plus, in many cases, an author photo and some related content, such as a biography, message board and streaming

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Jan 07 2009

Dr. Matthew Elliott receives endorsement from Rick Warren

We’re happy to announce that Dr. Matthew Elliott received a surprise endorsement for his new book, Feel, (Tyndale, 2008) from Rick Warren, author of the mega-bestselling book, The Purpose-Drive Life. Pastor Warren calls Feel, “a great addition to the library of any pastor interested in helping his flock grow spiritually.” We’re glad to see Dr.

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Written by Rob Eagar · Categorized: Client Success Stories

Jan 05 2009

January Amazon Comparison of CBA Publishers

The January Amazon rankings for the Top 15 CBA Publishers is now available. This research lets you see both the overall CBA industry rankings, plus each publisher’s individual top 20 bestselling book list.Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

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The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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